
How frustrating is it, finding yourself in the same position, desperately seeking leads, time and time again? You enter the marketing rat race: Networking, calling prospects, and thinking about your email newsletter and other ways to get in front of people for a few months until sales are back on track.
And even though you promise yourself you won’t do it, every time you get a bunch of leads in, you quit marketing. This is common. But you can’t keep trying to handle it on you own anymore—not if you want your business to grow! You need help. You need your marketing to work, to not take a lot of your time, and to help leads come in consistently!
It’s time to get marketing on track and stop messing around. Continuing to do it yourself or parse things out to other employees just won’t work anymore. You’ve been there too many times. An effective marketing plan will take your business to the next level—are you ready?
Hiring an employee sounds great—because you’ll finally have someone to handle marketing full-time, and for cheaper than the cost of most agencies.
BUT—to get your marketing done, you need more than a manager. You’ll need strategy, graphic design, copywriting, and web coding—just to name a few. No one person has expertise in all of those areas.
And hiring a team won’t work because even if you could afford to hire the team, can you really keep each person busy 40-50 hours per week year round? Probably not!
Hiring a marketing firm typically costs more upfront than an employee, but you’ll get all the experts you need—and only when you need them. You won’t pay for time that goes unused like you might with an in-house marketing team—so your money is spent more efficiently.
BUT—the retainer and On Demand arrangements offered by most firms are vague and often don’t offer standard deliverables for the monthly fee. You might find yourself paying every month for unused services with a retainer, or on the contrary, losing control of your budget with “on demand” work.
You need a strategy with monthly deliverables that can be measured for success—all for one fixed price. And we have it. Keep reading.
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