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Quite Frankly
Thoughts and opinions from Frank Cowell's blog, The Quite Frankly Show. Frank is Elevator's President & Founder.
Friday, July 30, 2010
In his latest blog post, Frank Cowell wonders how many times we, as businesses, are not paying attention to 'the small things'.
Sunday, February 21, 2010
While Toyota's problem may be more of an 'image problem', Frank examines why an 'image problem' is no different than a product problem.
Thursday, January 28, 2010
It's what's NOT on the customer's receipt/invoice that builds your brand!
Friday, April 10, 2009
So the other day at home my 5-year old daughter came up to me and said, "Daddy, look what I made!".
Tuesday, February 3, 2009
Today Denny's is offering everyone in America a free Grand Slam breakfast from 6am to 2pm. One had to wonder, "what's the catch?"
Tuesday, January 27, 2009
In Domino's Pizza's latest commercial they address a supposed cease and desist letter they received from rival (they were rivals? I guess so now.) Subway.
Sunday, January 25, 2009
So the other day as I'm picking up a few things at the grocery store, I notice that Pepsi has gone through a 're-branding'. I know a lot of you know my position on 're-brands' so it's no surprise that I'm no fan of this particular 're-brand'.
Wednesday, November 26, 2008
Shame on Dr. Pepper for not being prepared. Shame on Dr. Pepper for not living up to it promise to give a free Dr. Pepper to everyone in America who wants one.
Thursday, July 3, 2008
Out with the old and in with the new. Don't rail against change!
Monday, June 23, 2008
Branding is not an action. It's a mindset.
Friday, April 25, 2008
Starbucks introduces a 'retro logo' - what?!
Wednesday, December 19, 2007
What happens when Burger King decides to discontinue the iconic burger, the Whopper?
Sunday, August 19, 2007
It's been suggested that traditional TV advertising is dead. However, think about this...
Saturday, July 7, 2007
The iPhone is all the rage right now... let's break-down what the hype is about.
Thursday, April 26, 2007
A little over a year ago Wal-Mart proclaimed that they were going to start offering designer apparel. What?!
Monday, April 16, 2007
Read this article before you go on a cost-cutting frenzy... you may be cutting into your brand.
Monday, March 19, 2007
Do you have policies that penalize your honest customers? This is a sure way to drive them away.
