Content updated within the last 7 days on www.elevatormarketingstore.com. http://www.elevatormarketingstore.com Updated on 3/6/2010 3:37:49 PM: Elevator Marketing Store offers two exciting partnership opportunities to help you execute branding, marketing, and website projects. http://www.elevatormarketingstore.com/partnership-opportunities/?utm_campaign=rss http://www.elevatormarketingstore.com/partnership-opportunities/?utm_campaign=rss Sat, 01 Jan 2000 00:00:00 GMT Updated on 3/6/2010 1:24:35 PM: Thoughts and opinions from Frank Cowell's blog, The Quite Frankly Show. Frank is Elevator's President & Founder. http://www.elevatormarketingstore.com/quite-frankly/?utm_campaign=rss http://www.elevatormarketingstore.com/quite-frankly/?utm_campaign=rss Tue, 30 Jun 2009 00:00:00 GMT Updated on 3/6/2010 1:07:14 PM: News and announcements from Elevator Marketing Store. http://www.elevatormarketingstore.com/company-announcements/?utm_campaign=rss http://www.elevatormarketingstore.com/company-announcements/?utm_campaign=rss Tue, 30 Jun 2009 00:00:00 GMT Updated on 3/6/2010 12:32:25 PM: Company news and announcements and branding and marketing articles from Elevator Marketing Store. http://www.elevatormarketingstore.com/news/?utm_campaign=rss http://www.elevatormarketingstore.com/news/?utm_campaign=rss Sat, 01 Jan 2000 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: Insights and opinions on branding and marketing from Elevator Marketing Store. http://www.elevatormarketingstore.com/branding-and-marketing-articles/?utm_campaign=rss http://www.elevatormarketingstore.com/branding-and-marketing-articles/?utm_campaign=rss Mon, 02 Mar 2009 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: Businesses have been using technology for many years, but the Internet created a flood of new and exciting ways to provide benefits to the customer. http://www.elevatormarketingstore.com/why-every-business-should-be-on-the-internet/?utm_campaign=rss http://www.elevatormarketingstore.com/why-every-business-should-be-on-the-internet/?utm_campaign=rss Mon, 21 Aug 2006 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: Before engaging on any website development initiative, be sure to consider the level of website necessary to accomplish your business goals. http://www.elevatormarketingstore.com/what-type-of-website-does-your-company-need/?utm_campaign=rss http://www.elevatormarketingstore.com/what-type-of-website-does-your-company-need/?utm_campaign=rss Fri, 10 Nov 2006 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: In today's commoditized world it has become increasingly difficult to find that competitive edge. Don't neglect to build your brand. http://www.elevatormarketingstore.com/creating-a-brand-in-a-commoditized-world/?utm_campaign=rss http://www.elevatormarketingstore.com/creating-a-brand-in-a-commoditized-world/?utm_campaign=rss Thu, 08 Feb 2007 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: Do you wish you had a powerful yet simple statement that provided a very compelling answer to this question? http://www.elevatormarketingstore.com/what-your-market-is-trying-to-tell-you/?utm_campaign=rss http://www.elevatormarketingstore.com/what-your-market-is-trying-to-tell-you/?utm_campaign=rss Wed, 21 May 2008 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: A critical component of your annual business plan is the marketing plan. And sadly, the marketing plan often gets neglected. http://www.elevatormarketingstore.com/demand-accountability-from-your-marketing/?utm_campaign=rss http://www.elevatormarketingstore.com/demand-accountability-from-your-marketing/?utm_campaign=rss Mon, 22 Sep 2008 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: Learn to demand more from your marketing dollars and be frugal. http://www.elevatormarketingstore.com/quitting-marketing-shoot-yourself-in-the-foot/?utm_campaign=rss http://www.elevatormarketingstore.com/quitting-marketing-shoot-yourself-in-the-foot/?utm_campaign=rss Thu, 05 Feb 2009 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: If you're hooked on posting updates to Facebook and Twitter, there's a good chance you have more money and are more urban than your fellow U.S. citizens, according to a new study by The Nielsen Co. http://www.elevatormarketingstore.com/facebook-twitter-users-are-affluent-and-urban/?utm_campaign=rss http://www.elevatormarketingstore.com/facebook-twitter-users-are-affluent-and-urban/?utm_campaign=rss Fri, 02 Oct 2009 00:00:00 GMT Updated on 3/6/2010 12:25:04 PM: The simple formula for building your brand http://www.elevatormarketingstore.com/how-brands-are-created/?utm_campaign=rss http://www.elevatormarketingstore.com/how-brands-are-created/?utm_campaign=rss Tue, 03 Nov 2009 00:00:00 GMT Updated on 3/6/2010 11:57:20 AM: The Elevator Marketing Store Leadership Team - Frank Cowell, Sarah Szilagyi, Andy Gerbing, and Joseph Freeman. http://www.elevatormarketingstore.com/leadership/?utm_campaign=rss http://www.elevatormarketingstore.com/leadership/?utm_campaign=rss Sat, 01 Jan 2000 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Elevator Marketing Store announces the launch of its new website. http://www.elevatormarketingstore.com/elevator-new-website/?utm_campaign=rss http://www.elevatormarketingstore.com/elevator-new-website/?utm_campaign=rss Fri, 03 Jul 2009 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Frank Cowell is asked his thoughts and opinions on re-branding/identity refresh initatives in light of the San Diego Airport Authority's latest branding and marketing initiatives. http://www.elevatormarketingstore.com/frank-cowell-interviewed-on-voice-of-san-diego-org/?utm_campaign=rss http://www.elevatormarketingstore.com/frank-cowell-interviewed-on-voice-of-san-diego-org/?utm_campaign=rss Fri, 02 Oct 2009 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Elevator Marketing Store supports April Benson of San Diego, CA in her effort to raise money in the fight against breast cancer. http://www.elevatormarketingstore.com/2009-3-day-breast-cancer-walk/?utm_campaign=rss http://www.elevatormarketingstore.com/2009-3-day-breast-cancer-walk/?utm_campaign=rss Thu, 15 Oct 2009 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Elevator Marketing Store is excited to announce the arrival of it's newest (and youngest) team member. http://www.elevatormarketingstore.com/welcome-henry/?utm_campaign=rss http://www.elevatormarketingstore.com/welcome-henry/?utm_campaign=rss Thu, 22 Oct 2009 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: As featured on San Diego 6: 5 strategic marketing concepts that every business must make a priority http://www.elevatormarketingstore.com/5-strategic-marketing-concepts/?utm_campaign=rss http://www.elevatormarketingstore.com/5-strategic-marketing-concepts/?utm_campaign=rss Sun, 25 Oct 2009 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: As featured on San Diego Fox 5: Frank Cowell, President & Founder of Elevator Marketing Store, is interviewed by Fox 5 San Diego on customer service tips for businesses. http://www.elevatormarketingstore.com/recession-recovery-for-business/?utm_campaign=rss http://www.elevatormarketingstore.com/recession-recovery-for-business/?utm_campaign=rss Mon, 01 Feb 2010 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Southbury, Connecticut-based entrepreneur, Jesper Andersen, is Elevator Marketing Store's newest Licensee. http://www.elevatormarketingstore.com/elevator-adds-new-licensee-in-connecticut/?utm_campaign=rss http://www.elevatormarketingstore.com/elevator-adds-new-licensee-in-connecticut/?utm_campaign=rss Tue, 02 Feb 2010 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: As featured on San Diego 6: Frank Cowell, President & Founder of Elevator Marketing Store, is interviewed by San Diego 6 on Courting Your Clients. http://www.elevatormarketingstore.com/courting-your-clients/?utm_campaign=rss http://www.elevatormarketingstore.com/courting-your-clients/?utm_campaign=rss Sat, 13 Feb 2010 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Just in time for the holidays - TIME Magazine features local retailer as one of the best online shopping merchants. http://www.elevatormarketingstore.com/time-magazine-recognizes-k5/?utm_campaign=rss http://www.elevatormarketingstore.com/time-magazine-recognizes-k5/?utm_campaign=rss Tue, 14 Nov 2006 00:00:00 GMT Updated on 3/6/2010 11:48:10 AM: Elevator Marketing Store is pleased to announce that their logo has been recognized by the USPTO and awarded the designation of registered trademark. http://www.elevatormarketingstore.com/elevator-marketing-store-registered-trademark/?utm_campaign=rss http://www.elevatormarketingstore.com/elevator-marketing-store-registered-trademark/?utm_campaign=rss Tue, 27 Jan 2009 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Do you have policies that penalize your honest customers? This is a sure way to drive them away. http://www.elevatormarketingstore.com/policing-your-policies/?utm_campaign=rss http://www.elevatormarketingstore.com/policing-your-policies/?utm_campaign=rss Mon, 19 Mar 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Read this article before you go on a cost-cutting frenzy... you may be cutting into your brand. http://www.elevatormarketingstore.com/some-business-owners-get-it/?utm_campaign=rss http://www.elevatormarketingstore.com/some-business-owners-get-it/?utm_campaign=rss Mon, 16 Apr 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: A little over a year ago Wal-Mart proclaimed that they were going to start offering designer apparel. What?! http://www.elevatormarketingstore.com/wal-mart-should-have-known-better/?utm_campaign=rss http://www.elevatormarketingstore.com/wal-mart-should-have-known-better/?utm_campaign=rss Thu, 26 Apr 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: The iPhone is all the rage right now... let's break-down what the hype is about. http://www.elevatormarketingstore.com/iphone-hype/?utm_campaign=rss http://www.elevatormarketingstore.com/iphone-hype/?utm_campaign=rss Sat, 07 Jul 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: It's been suggested that traditional TV advertising is dead. However, think about this... http://www.elevatormarketingstore.com/tv-advertising-has-new-life/?utm_campaign=rss http://www.elevatormarketingstore.com/tv-advertising-has-new-life/?utm_campaign=rss Sun, 19 Aug 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: What happens when Burger King decides to discontinue the iconic burger, the Whopper? http://www.elevatormarketingstore.com/genius-advertising/?utm_campaign=rss http://www.elevatormarketingstore.com/genius-advertising/?utm_campaign=rss Wed, 19 Dec 2007 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Starbucks introduces a 'retro logo' - what?! http://www.elevatormarketingstore.com/starbucks-you-are-better-than-that/?utm_campaign=rss http://www.elevatormarketingstore.com/starbucks-you-are-better-than-that/?utm_campaign=rss Fri, 25 Apr 2008 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Branding is not an action. It's a mindset. http://www.elevatormarketingstore.com/branding-is-not-an-action/?utm_campaign=rss http://www.elevatormarketingstore.com/branding-is-not-an-action/?utm_campaign=rss Mon, 23 Jun 2008 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Out with the old and in with the new. Don't rail against change! http://www.elevatormarketingstore.com/why-fight-change/?utm_campaign=rss http://www.elevatormarketingstore.com/why-fight-change/?utm_campaign=rss Thu, 03 Jul 2008 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Shame on Dr. Pepper for not being prepared. Shame on Dr. Pepper for not living up to it promise to give a free Dr. Pepper to everyone in America who wants one. http://www.elevatormarketingstore.com/shame-on-dr-pepper/?utm_campaign=rss http://www.elevatormarketingstore.com/shame-on-dr-pepper/?utm_campaign=rss Wed, 26 Nov 2008 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: So the other day as I'm picking up a few things at the grocery store, I notice that Pepsi has gone through a 're-branding'. I know a lot of you know my position on 're-brands' so it's no surprise that I'm no fan of this particular 're-brand'. http://www.elevatormarketingstore.com/what-was-pepsi-thinking/?utm_campaign=rss http://www.elevatormarketingstore.com/what-was-pepsi-thinking/?utm_campaign=rss Sun, 25 Jan 2009 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: In Domino's Pizza's latest commercial they address a supposed cease and desist letter they received from rival (they were rivals? I guess so now.) Subway. http://www.elevatormarketingstore.com/dominos-pizza-commercial/?utm_campaign=rss http://www.elevatormarketingstore.com/dominos-pizza-commercial/?utm_campaign=rss Tue, 27 Jan 2009 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: Today Denny's is offering everyone in America a free Grand Slam breakfast from 6am to 2pm. One had to wonder, "what's the catch?" http://www.elevatormarketingstore.com/the-power-of-free/?utm_campaign=rss http://www.elevatormarketingstore.com/the-power-of-free/?utm_campaign=rss Tue, 03 Feb 2009 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: So the other day at home my 5-year old daughter came up to me and said, "Daddy, look what I made!". http://www.elevatormarketingstore.com/marketing-is-in-our-blood/?utm_campaign=rss http://www.elevatormarketingstore.com/marketing-is-in-our-blood/?utm_campaign=rss Fri, 10 Apr 2009 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: While Toyota's problem may be more of an 'image problem', Frank examines why an 'image problem' is no different than a product problem. http://www.elevatormarketingstore.com/toyota-does-in-fact-have-a-product-problem/?utm_campaign=rss http://www.elevatormarketingstore.com/toyota-does-in-fact-have-a-product-problem/?utm_campaign=rss Sun, 21 Feb 2010 00:00:00 GMT Updated on 3/6/2010 11:39:15 AM: It's what's NOT on the customer's receipt/invoice that builds your brand! http://www.elevatormarketingstore.com/your-brand-is-born-in-the-expenses-column/?utm_campaign=rss http://www.elevatormarketingstore.com/your-brand-is-born-in-the-expenses-column/?utm_campaign=rss Thu, 28 Jan 2010 00:00:00 GMT